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Iconic red truss bridge near Holliday Farms in Zionsville, Indiana

Stop the 16-Pump
Gas Station
In Holliday Farms.

You probably didn't know. Most of us didn't either. A massive 16-pump fueling facility is being planned inside our neighborhood right now. Before it is approved and they break ground, here are the facts every neighbor deserves to see — and what you can do this week to stop it.

Organized by Residents of Holliday Farms
August Update · Aug 20 Group Photo

We're taking this to court.

Filing a Verified Petition for Judicial Review with Boone County.

Please attend the August 20 Group Photo Event for the Current.

The Holliday Farms community is not giving up. We are filing a Verified Petition for Judicial Review in Boone County by the August 19 deadline, asking a judge to review whether the Plan Commission applied the correct law and followed the required procedures before approving the gas station on July 20. We are taking the opposition to the courts to try to stop this gas station for good.

Aug 20, 2026 Group Photo Shoot

100+
people needed in the frame
15 min
show up, stand together, go home
Aug 20
5:30pm photo shoot for Sept 1 cover story

Current in Zionsville (youarecurrent.com) is featuring our fight against the proposed Friendly Market gas station on its September 1 cover — and they're coming out to photograph us.

We need 100+ people standing together on the lot. A big crowd in that photo says more than any letter we could write.

Bring your spouse, your kids, your neighbors. Every person in the frame counts.

Photo event details

When

Thursday, August 20, 2026 at 5:30 p.m.

Where

Lot L, the proposed gas station site
3805 Marketplace Drive, Zionsville, IN 46077

How long

15 minutes. Show up, stand together, go home.

16
Fuel pumps planned
557,644
EPA-confirmed underground tank leaks since 1988
16%
Home-value drop within 300 ft of a gas station
5,000+
Estimated new vehicle trips per day at the site
The Proposed Plan

See where
it goes.

This is the actual site plan filed for 3805 Marketplace Drive, Zionsville, IN — Lot L of the Holliday Farms PUD, bordered by US 421, Marketplace Drive, and Rogers Parkway. Sixteen fuel pumps, a convenience store, and a gas station right at our front door.

Proposed site plan of the 16-pump gas station on Lot L of the Holliday Farms PUD, between US 421, Marketplace Drive, and Rogers Parkway
3805 Marketplace Drive, Zionsville, IN · Lot L · Holliday Farms PUD · 1.222 ac · US 421 & Rogers ParkwayOpen Full Size ↗
The Research

Why this must stop.

Don't take our word for it. Every claim below links to peer-reviewed research, federal agencies, or major medical institutions.

05

Crime & Public Safety

10% of all robberies in the U.S. occur at convenience stores or gas stations. FBI data shows convenience-store workers suffer workplace homicide rates second only to taxi drivers. Higher outlet density correlates with higher violent crime — regardless of neighborhood income.

And we don't have to guess what this looks like locally.

The BP gas station just a half-mile down US 421 (3255 S US 421) has already generated at least 139 police responses, 16 formal incident reports, and 8 citations on record with the Zionsville Police Department. The incidents included impaired driving, drug possession, warrant service, disorderly conduct, criminal mischief, and protective-order violations.
  • Approximately one police response every 4–5 days
  • Approximately one documented incident every 5–6 weeks
This demonstrates that gas stations in this corridor generate a measurable level of law-enforcement activity that residents would not typically expect immediately adjacent to a luxury residential community. Now imagine adding a 16-pump, 24-hour station right inside Holliday Farms.
06

Home Values

Peer-reviewed research shows homes within 300 ft of a gas station can lose up to 16% of their value; homes within 1,500 ft can lose up to 9%. Those discounted sales become comps that drag down the rest of Holliday Farms.
Caution tape in a residential neighborhood

How close is too close?

Studies tie residential proximity to gas stations to higher rates of childhood leukemia, birth defects, respiratory illness, and cancer at 300 ft, 500 ft, and beyond. Now picture the homes, the families, and the kids inside Holliday Farms.

GoFundMe

Fund the Fight

Grassroots opposition can only go so far. Winning this fight — for good — means putting qualified professionals in our corner. Every dollar raised goes directly toward those professional services. No salaries. No overhead. Just experts working to protect Holliday Farms.

$0
raised of $25,000 goal
0%

Live totals from GoFundMe, refreshed every few minutes.

Where your money goes

You deserve a straight answer, so here's the full picture.

Already invested · ~$4,000

What we've already fronted

Real money has already gone into building the case against the Friendly Market gas station — much of it fronted to get us this far.

$500+
Flyers

400 flyers designed, printed, and delivered into neighbors' hands across the community.

~$2,000
Yard signs

The 160 signs on lawns throughout Holliday Farms — covering design and materials.

$1,500+
Website & email

stopgasstationathollidayfarms.com, hosting, and the tools that keep everyone informed.

~$4,000 already invested in organizing, awareness, and keeping this community connected.

Your donations · $14,000–$20,000

Where your donations go

To fight this proposal with real expertise — not just passion — we've brought on the professional help this case demands.

$6,000–$8,000
Two expert consultants

A land-use consultant who has successfully stopped five proposed gas stations in other municipalities, plus an environmental consulting firm analyzing the Eagle Creek watershed — the water source this development sits near.

$8,000–$12,000
Land-use attorney

Our biggest hurdle is still ahead: the July 20 Plan Commission hearing. Real legal representation gives us the strongest possible standing in that room.

Roughly $14,000–$20,000 in expert and legal costs we can't cover out of pocket.

Every dollar tracked. Every receipt available.

Every dollar donated goes to the consultants and attorney fighting this proposal. We're keeping records of every expense and are happy to share them with any neighbor who wants to see them.

We're close. With the right experts and legal representation behind us on July 20, we have a real chance to stop this. Thank you for trusting us with this fight — and for standing with your neighbors.

If we win early, the remaining funds go to charity

If we successfully stop this development before all funds are used, every remaining dollar will be donated to a Zionsville-area charity — chosen by the community. We're not here to profit. We're here to protect our neighborhood.

Contact & Yard Signs

Get Updates

Want to help, get a yard sign, or receive updates? Add your email to receive updates on the proposed gas station, meeting reminders, and ways to help.

General Inquiries: hfnogas@gmail.com