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You probably didn't know. Most of us didn't either. A massive 16-pump fueling facility is being planned inside our neighborhood right now. Before it is approved and they break ground, here are the facts every neighbor deserves to see — and what you can do this week to stop it.
This is the actual site plan filed for 3805 Marketplace Drive, Zionsville, IN — Lot L of the Holliday Farms PUD, bordered by US 421, Marketplace Drive, and Rogers Parkway. Sixteen fuel pumps, a convenience store, and a gas station right at our front door.
Don't take our word for it. Every claim below links to peer-reviewed research, federal agencies, or major medical institutions.
Studies tie residential proximity to gas stations to higher rates of childhood leukemia, birth defects, respiratory illness, and cancer at 300 ft, 500 ft, and beyond. Now picture the homes, the families, and the kids inside Holliday Farms.
Posted June 15, 2026 · Holliday Farms Community Opposition
On the evening of June 15, over 100 Holliday Farms neighbors packed the Zionsville Plan Commission meeting — standing room only. The developer was there. The board was there. And when they looked out at that room, there was no mistaking where this community stands.
It was one of the most powerful showings of neighborhood unity many of us have ever seen. Every person in that room — whether they spoke or not — sent a message. That message was heard.
The Zionsville Plan Commission issued a 30-day continuance and heard neither the petitioner (gas station developer) nor the public. Why? The petitioner failed to submit their public notice within the legally required 14-day window — they filed with only 13 days to spare. One day short. No testimony was taken, no arguments were heard, and nothing was decided. The petition moves to the next Zionsville Plan Commission meeting on July 20 as a primary agenda item.
This is both good news and a call to action. The petitioner made an error — but they'll come back prepared on July 20. So will we. The presence we built on June 15 was extraordinary. Now we need to make July 20 undeniable.
Thank you for everything you gave at the June meeting. This neighborhood showed up — and the developer felt every bit of it.
July 20 needs to leave no doubt.
Bring every neighbor, every family member, every kid who plays in these streets. You don't have to speak. Just being in that room, staring at that board and that petitioner — that is the message.
We want 300+ people there.
Why it matters. Showing up matters — but the Plan Commission decides on the record. Winning long-term means putting qualified land-use and environmental experts, plus an experienced land-use attorney, in our corner to challenge this petition on the facts.
Where it goes. Every dollar funds professional services — expert consultants and legal counsel. No salaries. No overhead. Neighbors have already fronted ~$4,000 for flyers, 160 yard signs, and this website.
How to give. Donate on GoFundMe in under a minute — any amount helps, and sharing the campaign multiplies every dollar.
We've put up over 130 signs across the neighborhood and we've already run out. More are on the way. We want a sign in front of every home. Fill out the contact form below and we'll get one to you as soon as they're available.
Request a yard sign →We've already submitted 300+ pages of letters, but we need many more — and it's okay to resubmit another letter!
Email Senior Planner Roger Kilmer to formally oppose this project. He will distribute your letter to Plan Commission members as part of the meeting agenda. All correspondence is public and will be published on the Town's website.
Grassroots opposition can only go so far. Winning this fight — for good — means putting qualified professionals in our corner. Every dollar raised goes directly toward those professional services. No salaries. No overhead. Just experts working to protect Holliday Farms.
Live totals from GoFundMe, refreshed every few minutes.
You deserve a straight answer, so here's the full picture.
Real money has already gone into building the case against the Friendly Market gas station — much of it fronted to get us this far.
400 flyers designed, printed, and delivered into neighbors' hands across the community.
The 160 signs on lawns throughout Holliday Farms — covering design and materials.
stopgasstationathollidayfarms.com, hosting, and the tools that keep everyone informed.
~$4,000 already invested in organizing, awareness, and keeping this community connected.
To fight this proposal with real expertise — not just passion — we've brought on the professional help this case demands.
A land-use consultant who has successfully stopped five proposed gas stations in other municipalities, plus an environmental consulting firm analyzing the Eagle Creek watershed — the water source this development sits near.
Our biggest hurdle is still ahead: the July 20 Plan Commission hearing. Real legal representation gives us the strongest possible standing in that room.
Roughly $14,000–$20,000 in expert and legal costs we can't cover out of pocket.
Every dollar donated goes to the consultants and attorney fighting this proposal. We're keeping records of every expense and are happy to share them with any neighbor who wants to see them.
We're close. With the right experts and legal representation behind us on July 20, we have a real chance to stop this. Thank you for trusting us with this fight — and for standing with your neighbors.
If we successfully stop this development before all funds are used, every remaining dollar will be donated to a Zionsville-area charity — chosen by the community. We're not here to profit. We're here to protect our neighborhood.
Want to help, get a yard sign, or receive updates? Add your email to receive updates on the proposed gas station, meeting reminders, and ways to help.
General Inquiries: hfnogas@gmail.com